For startups · The embedded pod
An engineering pod that works like part of your team.
Engineers who've shipped at scale join your team — in your tools, on your roadmap, owning outcomes. No account managers, no ticket queues.
How an engagement runs
Start small. Own outcomes. Scale on results.
Start small
Two or three experienced engineers join — enough to move fast, proven enough to need no supervision.
Embed in your tools
Your Slack, your repos, your standups. The pod works where your team works — not behind a portal.
Own outcomes
Commitments are outcomes, not tickets: features shipped, platforms modernised, releases stabilised.
Scale on results
Add engineers or specialist expertise only after the engagement is delivering. Scale down just as easily.
No account managers, by design
What a pod actually is.
Who's in the pod
- Product engineers who've shipped at scale — builders, not coordinators
- Architecture oversight from a principal engineer
- Specialist bench behind them: AI, cloud, security, data
- One direct line to BLG leadership — no account managers
Where it plugs in
- Your communication tools — Slack, Teams, whatever you run
- Your repositories, CI, and review process
- Your standups, plannings, and demos
- Your roadmap — the pod pulls from it like any other squad
Two ways to engage
Chosen by your stage — not by our menu.
Embedded pod
The pod joins your existing engineering team and works as part of it.
Fits you if
- You have an engineering team and a product in motion
- You need experienced capacity, not headcount
- You want outcomes owned inside your own process
BLG-led build
No team yet, or a product that needs building whole? We build it end-to-end and hand it over clean — code, docs, and infrastructure.
Fits you if
- You're pre-team: founders with a validated idea
- You need a v1 or internal platform delivered complete
- You want a clean handover, not a dependency
Need AI proven inside your product or operations?
The same forward-deployed method we run for enterprises works for startups — engineers sit with your team, find one workflow worth automating, and prove it with a working PoC before you commit.
Proof · Treebo
Twelve months inside Treebo.
A BLG pod spent a year embedded in Treebo's engineering organisation building Guest Connect — the platform guests use for everything after booking. BLG built the platform foundation and web check-in end-to-end; from there, BLG and Treebo engineers shipped as one team, serving 820+ hotels.
“Exceptional developers who delivered high-quality code on time, integrating seamlessly with our team. Thanks to BLG, we've successfully launched web check-in in Guest Connect — boosting guest engagement and efficiency.”
- Engagement
- Embedded pod · 12 months
- Platform
- Guest Connect
- Scale
- 820+ hotels
- Exit
- Delivered & handed over
Start with two engineers. Scale when it's working.